Superbowl Commercials Essays - Advertising, Marketing,

Superbowl Commercials Super Bowl advertising: What really works? Introduction. 1. Introduction. Once a year almost the entire U.S. population sits down to watch the same program, the Super Bowl. But they are also watching scores of brand new commercials. The commercials they are watching are produced by the best and the brightest in the business using immense amounts of money. At a record average of $2.2 million dollars per 30-second spot, 25 percent more than 1999 commercial spots, each commercial is very special or at least should be.( ) Research shows that Super bowl commercials are recalled at more than double the rate of commercials run during normal prime time programming. ( ) And with 58 commercials scheduled, it's important to be special, creative, and original. It would be a colossal waste of money, after all, if viewers turned sponsors' shill time into opportunities for refrigerator runs and bathroom breaks. The Superbowl ads cost $165 million dollars to make and then display. ( ) ABC estimated 130,745,000 people watched the game, making it the fifth-biggest audience for any TV telecast. 1999's Super bowl game, broadcast by Fox, was watched by 127.5 million. ( ) Commercials aired during the Super Bowl can generate almost as much attention as the football itself. If the game fails to be comparative early on, there can be significant fall off in viewers. Advertisers whose commercials air in the fourth quarter of a lopsided game can take as much of beating as the losing team. The reverse also can be true, however. If the game is close, no one will be going anywhere and more people will view the commercials. Purpose for the study. The purpose of this study is to determine whether or not it is financially feasible for Super Bowl advertisers to pay high cost commercials spots shown during the prime time. The Super Bowl telecast typically attracts the biggest TV audience of the year and it has become a showcase for advertising as well, allowing the network that carries it to charge seemingly endlessly escalating prices. To millions of people, half the fun of watching the Super Bowl is the commercials. But do people really pay attention to what is advertised or do they just watch the commercials to find out if they are funny? The study will focus on audience's retention, and advertising effectiveness. This study will be a valuable tool for companies that wish to advertise during future Super bowl events. Advertising companies can utilize this study to evaluate the effectiveness upon the audience. II. Methodology. People can forget advertising very rapidly. So we will wait a week or two before checking to see if commercials are still having a measurable effect on them. When we contact them we want to use something that gets through to virtually everybody, everywhere, on the first try. With today's busy lifestyles, voice mail and answering machines, the telephone will not be the method of choice. We will do this type of ad tracking by reaching all types of people everywhere, and we wanted the number who decline to participate to be as small as possible. We will accomplish all these objectives by mailing questionnaires to a nationwide sample drawn from all households for which an address is available from either an auto registration or a telephone listing, six days after the Super Bowl. First: How many noticed the commercials? Recognition provides the best measure of intrusiveness because it is the most accurate, complete and reliable measure of the number that noticed the commercial. It separates the people who noticed a commercial from those who ignored it, or were never exposed to it, so we can see if it had any effect on them. It shows if the communication process had a chance to start. We will also look at a key measure of the information communicated by the commercials. How many remembered who they were for? Some commercials for jeans and credit cards did an excellent job getting noticed but not in getting the name across. Second: How many were affected by the commercials they noticed? The previous measures only show if the commercial had a chance to affect people. To find out if it actually did, two types of measures will be used -- likability and diagnostics. However, if people

Essay Participant Observation - Helping You Write Better Essays

Essay Participant Observation - Helping You Write Better EssaysIf you are looking for a way to examine and think about an essay that you have written, you may consider conducting an essay participant observation. A brief overview of the process is necessary to be effective. The first step in this process is to create a working list of a dozen or so important writing samples.These should include essays that you have read and that other people have read. After careful research, be sure to review these writing samples for their style, writing style, and quality. Make sure that you find someone else who can give you some criticism on your work. This will allow you to catch anything that you do that does not go along with the appropriate style.After reviewing the writing samples, you can conduct essay participant observation. There are several ways that you can go about this. You can hire a third person to read your work for you. These are highly recommended if you are starting out on an essay writing program.If you have some other writer who is reading your work with you, it is best to use their own tools and methods. You will not be able to use their own particular style as a guide and you will have to develop a more original style of your own.Remember that all participants will want to offer you feedback, but this is what a good essay participant observation will do. In addition, this is the one method that is considered neutral and therefore less likely to cause conflict between the participants.You can do essay participant observation from the time you finish your manuscript until it is completed. Make sure that you have a method to move from one piece of writing to the next. This is helpful if you are being asked to write a book proposal. A good method is to create a chronological order to move from the beginning of your work to the end.You will be able to keep from going into too much detail when your final draft is ready to go to the right position. You can also use this method to polish all your essay draft once it is completed. Any style guidelines you are working under will be helpful when using this method.